Operating Entity	Vriddhi Matrimony
Platform Services	Vriddhi Matrimony Web
Core Scope	Data Collection, Usage, Sharing, User Privacy Controls & Retention Policy

1. Information Collected

Vriddhi Matrimony collects user personal information through multiple touchpoints to deliver personalized matchmaking services.

• Directly Provided Data: Details submitted during registration and profile creation, including full name, date of birth, gender, marital status, religion/community, educational qualifications, occupation, income bracket, photos and contact information (email address and phone number).
• Billing Details: Payment and financial transaction details (credit/debit card details or UPI identifiers) collected when purchasing premium memberships.
• Automated & Technical Data: Device specifications, IP address, browser type, operating system, app usage analytics, error logs, interaction records (logins, profiles viewed, clicks and messages sent).
• Verification Data: Data retrieved through SMS permissions (for OTP generation) or third-party background verification agencies to validate account authenticity.

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2. How Information Is Used

The platform utilizes collected data for specific operational and service fulfillment purposes.

• Matchmaking & Recommendations: Displaying user profiles to prospective matches and generating automated matchmaking suggestions.
• Account Security & Verification: Identity authentication, fraud prevention, safety monitoring, and conduct checks.
• Communication & Support: Sending operational SMS/email notifications, transaction updates, OTPs, and customer support responses.
• Service Optimization: Conducting analytics to enhance user experience, refine algorithms, and fix system bugs.

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3. Data Sharing & Disclosure

Vriddhi Matrimony explicitly states that it does not sell or rent personally identifiable data to third parties. Data sharing is limited to the following operational channels.

Recipient Group	Purpose & Governance
Registered Members	Public profile details (age, occupation, education, photos based on privacy settings) are visible to facilitate matchmaking.
Service Providers	Trusted vendors (payment gateways, cloud hosting providers, SMS aggregators, verification agencies) process data under strict confidentiality agreements.
Legal & Regulatory Authorities	Information disclosed when required by court orders, applicable statutes, law enforcement requests, or to prevent immediate harm.

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